What Other Industries Know About Growth (That You’re Missing) скачать в хорошем качестве

What Other Industries Know About Growth (That You’re Missing)

Professional services firms love to say, “Our industry is different.” But what if that belief is exactly what’s holding you back? In this episode of Breaking BizDev, John and Mark challenge the echo chamber thinking that keeps firms stuck. Drawing on cross-industry research and real-world experience, they break down what fast-growing firms in architecture, accounting, agencies, and wealth management are doing differently—and what you might be missing. You’ll hear: • Why high-growth firms employ significantly more doer-sellers • How accounting firms outpace others in digital maturity and SEO investment • What marketing agencies get right about account management and account expansion • How wealth managers systematically build centers of influence (COIs) for referrals • The hidden implications of different pricing models across industries If you’re a firm owner, doer-seller, sales leader, or marketing professional in professional services, this episode will challenge how you think about growth strategy. Stop assuming your business is unique. Start asking what other industries already figured out. — Subscribe for weekly conversations on business development, growth strategy, and modern professional services leadership. CHAPTERS: 00:00 Introduction 02:06 Cross-Industry Insights 04:04 AEC employs more seller-doers 09:15 Accounting firms are digitally mature 13:21 Creative agencies have strong account management 17:33 Wealth Management firms use Centers of Influence 23:42 Different pricing models across industries 28:08 Conclusion Research mentioned in this episode: • 2026 High Growth Study by ‪@HingeMarketing‬: https://hingemarketing.com/hgs • 2024 AEC.BD report by‪@stambaugh_ness‬ and ‪@SMPSHQ‬: https://www.stambaughness.com/publica... • Marketing Budget Benchmark Study by‪@AAMHeadquarters‬: https://hingemarketing.com/wp-content... #marketing #sales #leadgeneration #professionalservices #podcast #businessdevelopment #newbusiness #aec #accounting #consulting #salesdevelopment