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Join host Tim Jordan as he delves into the captivating entrepreneurial journey of Greg MacDonald, founder of Bathorium. Discover the power of resilience as Greg shares his experiences of surviving the brink of business collapse. From near-failure experiences to innovative breakthroughs and strategic pivots, this episode of The Growth Gear Podcast is packed with compelling stories, practical insights, and the sheer resilience it takes to succeed in the competitive business landscape. Learn how Greg's simple desire to improve bathing experiences led to the creation of products featured in major outlets like Forbes, Cosmopolitan, and even The Ellen Show. Whether you're an aspiring entrepreneur or a seasoned business owner, Greg's story offers invaluable lessons and inspiration for anyone looking to make their mark. About the Guest: Greg MacDonald is the founder and visionary behind Bathorium, North America's premier clean bathing brand. Starting as a bartender and baker in Toronto, Greg’s transformative experience with a luxurious bath in Italy sparked the inception of Bathorium. Under his leadership, the company has flourished, securing its place in over 5,000 retail locations worldwide and receiving accolades such as the Forty Under 40 Award. Greg is also known for his dedication to enhancing bathing culture globally and is the host of the upcoming documentary series "Soaked in Tradition." Learn More: Bathorium Website: https://bathorium.com/ Visit Bathorium.com to explore their range of luxury bath products and learn more about the brand's commitment to clean, indulgent bathing experiences. LinkedIn: linkedin.com/in/gregoryjmacdonald Connect with Greg MacDonald on LinkedIn for professional insights and updates on his entrepreneurial adventures. Instagram: Follow @livebathorium on Instagram to get a behind-the-scenes look at Bathorium’s products and brand stories. Check out @soakedintradition for updates on Greg’s upcoming documentary series. 00:00 - The Founding Story of Bathorium 09:10 - Challenges and Missteps in Early Business Days 14:30 - Lessons from Passion and Persistence 18:00 - Scaling Up: Transition to Success in E-commerce 23:40 - Crisis Management Strategies During COVID 29:50 - Strategic Pivots and Growth Post-Pandemic 34:15 - Importance of Community and Mental Health in Entrepreneurship 39:00 - Discussion on the New Project: "Soaked in Tradition" ----------------------------------------------------------------------------------------------------------------------------------------------------------------- Are you ready to shift your business into gear? Stay up to date on The Growth Gear! Get updates, bonus content and new episode announcements on the EXCLUSIVE Growth Gear Podcast Newsletter https://www.growthgearpodcast.com/ Stay connected with us! Subscribe on Spotify: https://open.spotify.com/show/1neboJh... Subscribe on Apple Podcasts: https://podcasts.apple.com/us/podcast... Subscribe on Amazon: https://music.amazon.com/podcasts/f63... Follow on LinkedIn: / timbo-jordan Follow on Facebook: / 61557077038204 Tim Jordan is a 7-figure seller and Founder of Private Label Legion as well as Chief Community Officer atCarbon6. He has built, operated, and exited multiple ecommerce brands. Tim specializes in Ecommerce Brand Development, seller marketplaces, and global sourcing and is dedicated to helping sellers succeed. ________________________________________________________________ #entrepreneurship #ecommercesuccess #resilienceinbusiness