Meet Mauro Porcini скачать в хорошем качестве

Meet Mauro Porcini

In 2012, Mauro joined PepsiCo as its first-ever Chief Design Officer. In this newly created position, Mauro is infusing design thinking into PepsiCo’s culture and is leading a new approach to innovation by design that impacts the company’s product platforms and brands. Prior to joining PepsiCo, Mauro served as the first-ever Chief Design Officer at 3M, where his mission was to build and nurture a design-sensitive culture in a technology-driven global corporation. His teams, based in the U.S., Italy, China and Japan, won many of the world’s most prestigious design and innovation awards. In 2021 Mauro published his first book in Italian: “L’età dell’eccellenza – Come innovazione e creatività possono costruire un mondo migliore” (Il Saggiatore). His first book in English, “The Human Side of Innovation. The Power of People in Love with People” (Berrett-Koehler), focused on innovation, design and leadership, is planned to be launched in October 2022. In this talks, Mauro reveals the values and cultural shifts your company needs to embody if it wants to truly embrace innovation and stay ahead of change. He shares forward-thinking examples and methods you can start implementing right away. And he makes even the most technical concepts accessible for any audience. “Focus on kindness,” says Mauro —“you’ll be surprised how the most basic soft skills - learned during childhood - will fuel internal and external success.” Mauro will demonstrate how your team how can rally behind the concepts of design thinking in order to implement true innovation, solve the most complex problems, challenge the norms, and be more prosperous than ever before.