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The MCU was THE reference when it came to supetheroes franchises in cinematography barely half a decade ago; so why is it now falling apart, why are their box offices numbers lower than ever before, and why is the general public so fed up with a cinematic world they used to never get enough of? There's one simple answer: storytelling. What makes a good story ? What makes a bad one ? What mistakes will make you go from a great beginning to an awful ending ? Today we'll break down Marvel's narrative crisis/storytelling downfall, analyse it from a writer's perspective, discover what made them go from one of the greats to one of the worst and thus leam from their mistakes so we, as writers, won't commit the same errors. Timestamps : 0:00 Marvel used to be great - What changed ? 2:08 The MCU formula that replaced storytelling 4:59 How Marvel’s writing quietly collapsed 11:12 The Multiverse problem no one admits 15:45 The writing lessons Marvel Forgot 16:45 Why there’s still hope for Marvel Sources : All of the quotes (except the last one) are from Corinne James’ article, "The real reasons why Marvel is so bad after Avengers Endgame" Last quote is from a Forbes article, "New report explains why the MCU has mostly fizzled since endgame" by Paul Tassi MCU timeline map : MCU-timeline.com 100hours skills to master, from the article : "15 skills that take exactly 100 hours to master" by Ace Vincent