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Racket sports clubs everywhere face the same challenge: prime-time is packed, but mid-day court time sits empty. In this episode, we sit down with Daren Hornig (CourtsApp) to break down a platform built to solve that exact problem. CourtsApp isn’t a court management system. It’s a court marketing marketplace — the “Expedia layer” that sits on top of tools like CourtReserve and PlayByPoint to help facilities promote availability, drive bookings, and increase revenue from perishable court inventory. In this interview, we cover: ✅ Why most racket facilities struggle with digital marketing ✅ CourtsApp’s “Expedia for racket sports” model (search, map view, price comparison) ✅ Dynamic pricing to shift player habits and fill the 11am–4pm window ✅ How CourtsApp integrates with existing booking platforms via API ✅ The performance-only model for clubs (no long-term contract, paid only when courts fill) ✅ Why discovery matters for padel as it grows in the U.S. ✅ The future: analytics, open play matchmaking, and AI booking tools like “Hey Courtney” If you’re a club owner, operator, or player who wants easier access to courts — this is one of the most practical conversations we’ve had about growth, monetization, and the tech stack behind modern racket facilities. Subscribe for more interviews with founders, club operators, and the people building the future of padel. 0:00 Why racket clubs struggle with marketing 0:34 Who is Daren Hornig + club ownership background 1:20 What CourtsApp is: “Expedia for racket sports” 1:50 Why padel expansion is a facility geometry game 5:14 CourtsApp vs CourtReserve/PlayByPoint (marketplace vs management) 7:31 The real problem: filling courts from 11am–4pm 8:39 Dynamic pricing strategy explained 9:28 Partnerships + integrations (rankings, Google Reserve, LLMs) 10:29 How the marketplace search works for players 12:09 Revenue model: free onboarding, performance-based commission 17:00 Early traction in padel: clubs, courts, and demand signals 21:31 Final pitch: why clubs and players should use CourtsApp 27:58 AI future: ChatGPT booking + “Hey Courtney” voice concierge 30:02 Wrap-up + future collaboration