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Video Description: In this video, Brett from Clickmill.co walks you through how to identify the metrics that matter and why focusing on the right data points is critical to driving success in your business or ministry. This digital data guide highlights the overwhelming volume of data available through tools like Google Analytics and teaches you how to filter out distractions. Brett shows you how to anchor your analysis to the key performance indicators (KPIs) that align with your goals—whether it’s boosting e-commerce sales, generating leads, or increasing donations. Learn how to cut through the noise, focus on meaningful outcomes, and make data work for you. ⌚️ Timestamps: 0:00 - Introduction: The Overwhelming World of Data 0:16 - How Much Data Do You Really Need to Look At? 0:40 - Example: Exploring Google Analytics Metrics 1:15 - Why Most Data is Noise, Not Signal 2:00 - Strategic Thinking: Anchoring Metrics to Business Goals 2:30 - Examples of KPIs for Different Industries (E-commerce, Ministries, SEO) 3:14 - Why Key Metrics Should Tie Directly to Conversions or Revenue 3:50 - How to Focus on Metrics that Indicate Success 4:20 - Preview of the Next Video: Customizing Metrics That Matter WORK WITH BRETT: If you want to work with us personally, click the link & schedule your free strategy session today: https://www.clickmill.co/lets-do-this ABOUT BRETT: Brett Henderson is the digital marketing director at Clickmill.co and is the author of The Digital Ministry: Reaching The Ends Of The Earth Without Leaving Home. Brett has consulted with ministry leaders and Christian schools internationally, helping them create custom marketing strategies that get results. After four years of Christian college, Brett worked at Discipleship schools, Christian camps, and was a Youth Ministry Director at the Salvation Army. He later spent 6 years in sales and as a Marketing Executive for a digital marketing firm. Brett later started Clickmill, a digital marketing firm that works with Christian churches and Christian nonprofits. Brett’s courses on church marketing have over 10,000 students in 143 countries. Clickmill specializes in helping Christian ministries implement custom digital marketing strategies that help them reach more people, more effectively. Brett and his wife Siomara live in Honolulu, HI.