Product Parity Has Made Banks Invisible скачать в хорошем качестве

Product Parity Has Made Banks Invisible

Your products aren’t differentiators anymore. In banking, digital is expected. Rates are aligned. Features are replicated. AI compares them instantly. When you lead with what you offer, you’re competing in a race where everyone looks the same. Allison Netzer returns with Version 2 of 'Think Like a Brand, Not a Bank', bringing three years of implementation data from 75+ banks and credit unions that stopped competing on features. We discuss what held up, what didn’t, and why customers make emotional decisions first and justify them rationally later. The institutions winning today treat brand as a strategic operating system, not a marketing exercise. They solve customer pain through counterintuitive thinking that breaks industry patterns. If you’re tired of launching the same products as 47 other banks, this conversation offers a different path forward. Jim Marous, Co-Publisher of The Financial Brand, interviews Allison Netzer, Founder & CEO of BrandThnk. #Banking #branding #BankingStrategy #marketing ►Subscribe for more videos https://bit.ly/jmbt_youtube ►My website: https://jimmarous.com/ ►Book Jim Marous https://bit.ly/book_jim_speaker ► Listen to the Banking Transformed podcast https://thefinancialbrand.com/banking... ----------------------------------------------------------------------------------- ►My Links: Twitter ►   / jimmarous   LinkedIn ►   / jimmarous   Facebook ►   / digitalbanki.  . Instagram ►   / jmarous   Web ► https://jimmarous.com/