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Clean Up Your HubSpot Portal

In today’s video, you’ll start right from your HubSpot home screen and jump into the Contacts view to clean up messy records fast. You’ll learn how to open advanced filters, slice your database, and quickly spot contacts that either shouldn’t be on your marketing lists or haven’t engaged in a while. We’ll walk through using the “Unsubscribed from all email” property so you can keep unsubscribed contacts off your marketing sends and protect your sender reputation. You’ll see how to filter by “Last activity date” to surface stale or inactive contacts, then decide whether to clean, delete, or re‑engage them. Next, you’ll learn how to use HubSpot’s built‑in “Manage duplicates” tool in Contacts and Companies to merge duplicate records in just a couple of clicks. I’ll show you how HubSpot suggests likely duplicates, how to choose the primary record, and what happens to properties and timeline activities when you merge. Everything you see in Contacts also applies to Companies and Deals, so once you’re comfortable, you can repeat the same cleanup process across the rest of your CRM. By the end, you’ll have a repeatable routine you can run regularly to maintain a clean, reliable HubSpot database your whole team can trust. At the end of the video, don’t forget to subscribe for more bite‑sized HubSpot tutorial videos to help you build a CRM that actually works for your business. #hubspot #hubspotcrm #hubspottutorial #crmtutorial #crmcleanup #datahygiene #salesoperations #revops #marketingautomation #smallbusinesscrm #hubspotcontacts #hubspotcompanies #b2bmarketing #salesproductivity