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This is how I view critical thinking and problem solving. Every Wednesday in my 90MM community, I teach some tools and practices that help build real estate businesses. We're currently in a series of the Thinking Process tools developed by Dr. Eliyahu Goldratt as part of TOC. Building on our previous discussions, this session explores the 'Evaporating Cloud' tool a critical thinking approach for problem solving. Most folks assume that things like "confidence" are the critical part of any successful mental model, but we approach it from the perspective that any model must be based off clear thinking...logic. I promised I'd share my own cloud. I examine how this tool interacts with the current reality tree to identify and address core issues in business strategy. This systems thinking method helps clarify assumptions and resolve conflicts, providing a focused path for strategic decision-making. 0:00 - Introduction & Recap of TOC Thinking Tools 0:50 - The Current Reality Tree: Real Estate's Root Cause 2:08 - Why the Root Cause Persists (and What We Can Control) 2:56 - Introducing the Cloud (Evaporating Cloud) 3:15 - Robert's Personal Cloud: Two Competing Goals 4:08 - Personal Goal: Being a Present & Happy Father 5:00 - The Core Conflict: Family Time vs. Creative Work 6:32 - Examining the Assumptions Behind the Conflict 9:18 - Identifying the Flawed Assumption That Creates the Conflict 10:44 - The Resolution: Fewer, More Productive Meetings 11:49 - The Business Cloud: Making Money in Real Estate 12:44 - Business Conflict: Charging Your Worth vs. Client Margins 13:06 - Resolving the Business Conflict: Selling ROI, Not Cost 14:40 - How the Personal & Business Clouds Intersect 15:41 - The Strategic Imperative: Create Value in Less Time 16:10 - The 60-Minute Profitability Strategy 16:52 - The Cloud as a Decision Filter (Eliminating 90% of Bad Decisions) 17:58 - The Payoff: Buying Happiness & Focused Decision Making 18:43 - Closing: The Three Change Questions & AI as the Injection TLA on Facebook - / thelesixagency TLA on Instagram - / thelesixagency TLA on TikTok - / thelesixagency TLA on LinkedIn - / the-lesix-agency TLA on YouTube - @TheLesixAgency