Escaping the Discount Trap | Building Enduring Brand Value | Anser Aly | FOR25 скачать в хорошем качестве

Escaping the Discount Trap | Building Enduring Brand Value | Anser Aly | FOR25

Discounts may drive short-term attention—but they quietly erode long-term brand value. In this powerful keynote from the 5th Pakistan Future of Retail Business Summit & Expo 2025 (FOR25), Anser Aly—3X Cannes Lions Award-winning marketer, former Unilever billion-dollar brand leader, and business growth consultant—reveals why promotion addiction is one of the biggest threats facing modern brands. This session explores how leaders can move beyond price-led tactics to rebuild brand desire, distinctiveness, and durable demand through meaning, imagination, and disciplined brand-building principles. Key takeaways include: The hidden costs of excessive discounting How to rebuild premium brand value Creating long-term consumer preference Brand-building strategies for the new consumer Shifting from short-term sales to sustainable growth Essential viewing for marketers, retail leaders, entrepreneurs, and brand strategists navigating today’s competitive marketplace. #FOR25 #BrandBuilding #AnserAly #RetailLeadership #MarketingStrategy #BrandValue #FutureOfRetail #ConsumerInsights #RetailInnovation #PakistanRetail #PakistaniBrands