Why 99% of products fail скачать в хорошем качестве

Why 99% of products fail

I made the worst product of all time: custom pet swimwear. It went viral, made $100K on Kickstarter… and was a total nightmare. But it taught me the 3 Great Filters every product idea must pass: Unit Economics, Market, and Moat. Whether you’re building a billion-dollar SaaS or selling poke bowls, this is the playbook. Learn from my mistakes — and steal the framework. NEWSLETTER Sign up to my newsletter: https://thegearside.com ⸻ Chapters: 0:00 Intro 1:20 The 3 Great Filters 2:10 How a product can change your life 2:48 Filter 1: Unit Economics 3:03 Margin 5:30 Dollar Density 8:10 Recurring Revenue: the holy grail 9:40 Filter 2: Market 10:00 Your competition 11:40 Willingness to pay 12:41 Market size 14:45 Tailwinds 15:39 Brand premium 16:50 Filter 3: Moat 17:00 Intellectual property 19:18 Operational complexity 20:50 Distribution 21:40 Network effects and data moats 23:00 Truth about moats 23:24 Don’t wait for perfect