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Joachim has been academically trained at the Swiss Federal Institute of Technology in Zurich, Switzerland and started his professional career in the automotive industry with BMW Group as an in-house consultant to optimize the product development process more than 20 years ago. He came to South Carolina in 2005 to help with the development of the Clemson University International Center of Automotive Research (CUICAR), initially in the role of the first innovation director of the BMW Information Technology Research Center (ITRC) - a position he held for 5 years, then in the role as research professor at the Department of Automotive Engineering where he focused on smart and sustainable mobility solutions for another 5 years and since 2016 he is working as CTO at the International Transportation Innovation Center (ITIC) where he is focused on developing innovative methods of system validation for connected, automated, shared and sustainable forms of mobility utilizing cyber-physical testbeds. The automotive world has never been exposed to so many technology-driven fundamental changes than before and we need to ask the question how prepared mankind is to master the transition from a driver-centric to a mobility-as-a-service-centric business model. We all have seen articles and reports about autonomous vehicles, most of us do not drive an electric vehicle, but what will the future of mobility bring and what does it mean from a regulatory, infrastructure, technology and user experience point of view. Do we gain more freedom or will the transportation problems of today continue to exist ? The talk will give a glimpse into the future of mobility and reflect how we need to prepare properly to benefit from the opportunities that are offered to us as a society. Joachim has been academically trained at the Swiss Federal Institute of Technology in Zurich, Switzerland and started his professional career in the automotive industry with BMW Group as an in-house consultant to optimize the product development process more than 20 years ago. He came to South Carolina in 2005 to help with the development of the Clemson University International Center of Automotive Research (CUICAR), initially in the role of the first innovation director of the BMW Information Technology Research Center (ITRC) - a position he held for 5 years, then in the role as research professor at the Department of Automotive Engineering where he focused on smart and sustainable mobility solutions for another 5 years and since 2016 he is working as CTO at the International Transportation Innovation Center where he is focused on developing innovative methods of system validation for connected, automated, shared and sustainable forms of mobility utilizing cyber-physical testbeds. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx