SEO Creators Meetup October 2025 скачать в хорошем качестве

SEO Creators Meetup October 2025

Key Discussion Points: • SEO Generalist Perspective (0:03-0:54): The speaker identifies as an SEO generalist, highlighting the challenges and advantages of staying updated across various SEO areas like e-commerce, SaaS, and publishers, while narrowing down specialties such as not doing local SEO. • Staying Updated on SEO Trends (1:22-2:16): The speaker emphasizes the importance of staying current with industry trends and recommends two primary resources: • Aleyda's Newsletter (SEO FOMO): Praised for its quality and in-depth SEO insights. • SEO Round Table: A source for the slightest industry changes, offering daily 10-minute video summaries of trends. • Addressing Performance Drops in B2B Services (5:11-9:00): A significant portion of the discussion is dedicated to diagnosing and addressing performance drops, particularly in B2B services. Key considerations include: • Seasonality: B2B businesses often slow down towards the end of the year (6:01). • Website Changes: Identifying if specific website sections or keywords are the cause of the drop (7:39). • SERP Analysis: Checking for new ads on main keywords or brand names that might impact CTR (7:55). • AI Overviews: A potential factor if rankings remain but traffic drops (8:41). • Google Search Console Plugin for Updates (9:23-12:20): A plugin is demonstrated, which helps visualize Google updates and incidents directly on the Google Search Console graph, aiding in correlating performance changes with algorithm updates. • AI and Local SEO (12:46-15:40): A participant asks about AI's impact on local SEO. While the main speaker doesn't specialize in local SEO, they mention insights from a conference about getting more clicks from Google My Business than from websites and recommend checking Alita's newsletter for relevant decks from events. • AI and International/SaaS SEO (16:09-17:20): The discussion shifts to AI's influence on international and SaaS SEO, with the general consensus being that the understanding of AI's definitive impact is still developing. • AI's Role in Lead Generation and Content Strategy (17:28-26:20): • Personal experience suggests AI hasn't directly generated leads yet (17:32). • Perplexity's Comet Browser is noted for its utility in specific types of searches (17:57). • The concept of "information-rich, citation-worthy web pages" is introduced as crucial for getting links from AI engines, emphasizing detailed guides over homepages or landing pages (20:06). • Optimizations for AI citations are considered low effort, focusing on consolidating data about a brand for AI bots (23:33). • A distinction is made between Google's AI and other LLMs, highlighting Google's advanced capabilities in pulling and grounding data (28:16). • Google's Business Model and User Behavior (46:45-51:24): • Google's core business model is advertising, aiming to keep users on its site to show more ads (46:45). • Users are the product, not the consumers of Google's services (47:33). • Google has made it easier for users to perform detailed queries, leading to more searches (48:04). • A distinction is drawn between "low-stakes" queries where users don't double-check AI answers (e.g., "does green go with red?") and "high-stakes" queries where users will verify sources (e.g., health or technical SEO questions) (49:03). • AI Caution (51:47-52:04): A final caution is given to always check AI's work due to notable cases of inaccuracies or "hallucinations."