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Most sustainability programs do not fail at reporting, they fail upstream, at the data layer. In this webinar, Zeroe’s team breaks down why “framework fatigue” is often a distraction, and why the real constraint is how sustainability data is captured, owned, structured, and traced across the enterprise. You will hear a practical, operations-first explanation of why reporting tools typically sit at the end of the chain, while the hardest work happens earlier, chasing data across systems and people, extracting it from documents and exports, cleaning it, classifying it, and reconciling it until it is comparable and defensible. What this webinar covers *1) The upstream data problem (why reporting breaks)* “Reporting is not the problem, data is”, and why misdiagnosing the issue leads teams to fix the wrong thing Why “data is assumed to be ready” in most workflows, and why that assumption fails in real organisations What fragility looks like in practice: spreadsheets becoming an integration layer, and quality slipping under deadline pressure *2) Why sustainability data is fragmented (and what that really means)* The three dimensions of sustainability data fragmentation: internal silos, source gap, and external complexity Why sustainability teams often function as “translators” across departments and mismatched formats A practical Scope 3 example (purchased goods): procurement, logistics, finance, emission factors, and multiple formats colliding in one calculation *3) Why the report should be a byproduct (what “good” looks like)* Shifting from an end-of-cycle scramble to continuous collection and earlier validation, so issues are addressed as they arise The three pillars of trustworthy sustainability data: *ownership, structure, traceability* What “structure” includes in practice: capture, classification, normalization, and checks against prior patterns Why traceability is what makes audits and assurance manageable, defensible, and faster Chapters 00:04 Welcome + agenda (Lauren) 01:53 Reporting isn’t the problem, data is (Farouk) 08:40 The fragmentation problem: silos, source gaps, external complexity (Igor) 17:56 The report as a byproduct: ownership, structure, traceability (Naz) 30:43 Wrap-up: “the work before the report” and why data infrastructure matters (Lauren) 32:47 Close Speakers Farouk Jivani, CEO Igor, COO Naz, Climate Solutions Delivery Consultant Lauren Howarth, Head of Marketing (Host) Want to operationalise this inside your organisation? Book a demo with us today: [https://zeroe.io/book-a-demo](https://zeroe.io/book-a-demo)