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Time to reveal the truth. Most “soft chew” supplements look like treats, act like treats, and are often over-processed with tiny active doses and lots of binders. If you’re trying to actually help your dog’s gut, skin & coat, joints, or overall vitality, powder-based formulas are usually the better choice: higher actives, fewer fillers, precise dosing, and real synergy (prebiotics + probiotics + vitamins + minerals) that supports the root—not just the symptoms. At K9Power, we build powder formulas first for efficacy. One scoop. Real dosages. Visible results. — SHOP & SAVE 20% New customers: take 20% off your first order at k9power.com → Shop: k9power.com — What You’ll Learn in This Video • Why many soft chews are under-dosed and over-processed • The problem with binders, heat, and tiny “pixie dust” amounts of actives • How powders preserve potency and allow precise mg/CFU dosing • The gut–skin axis: why real results start in the gut (prebiotic + probiotic + postbiotic pathway) • What to look for on labels (named strains, CFU counts, ingredient transparency) • How to switch from chews to powders (and get your picky eater on board) — Why We Prefer Powders (Quick Hit List) • Higher actives per serving: better room for clinically relevant doses • Fewer fillers/binders: more of what you want, less of what you don’t • Flexible dosing: adjust by weight, age, and response • Synergy: easier to combine probiotics, prebiotics, omegas, vitamins, minerals, amino acids • Consistency: scoop-for-scoop accuracy vs. variable chew sizes/textures — K9Power Formulation Philosophy We’re not a “one-or-two ingredients” brand. We use comprehensive formulas to address root causes and support whole-dog health. Example: Show Stopper (Skin & Coat) delivers 8 antioxidants, 7 superfoods, 4 vitamin sources, 4 fiber sources, 3 minerals, 2 amino acids, and 20B CFU probiotics—in one scoop—to help the inside (gut/immune/skin barrier) match the shine you see on the outside. — Quick Tips for Switching • Start low, go slow—build to the full scoop over 3–5 days • Mix with a little warm water or bone broth for aroma • Stay consistent—daily use matters for the microbiome and skin/coat turnover • Always pair with a balanced diet and fresh water — Who We Serve Family-owned for 25+ years, trusted by vets, breeders, trainers, groomers, and working-dog handlers—but built for every dog and every passionate dog owner who wants real results. — Disclaimer This video is educational and not a substitute for veterinary advice. Talk to your vet about your dog’s specific needs.