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Prioritize the user

Hi. In this video, we're going to explain user-centered design. Why is it important that designs are centered on the user? Because the user buys and uses your product. In addition, it's also important to solve problems that people actually experience, rather than only trying to solve problems you personally experience. Focusing on real user problems reduces the impact of designer bias. Larry Page, one of Google's founders, highlighted just how important user-centered design is when he said, "There is no substitute for personally watching and listening to real people." At Google, we take this to heart. Larry's statement has morphed into one of Google's core values today: Focus on the user and all else will follow.