IAgrE Landwards Conference - Will AI revolutionise Agriculture? - Part 6 скачать в хорошем качестве

IAgrE Landwards Conference - Will AI revolutionise Agriculture? - Part 6

AI in Agriculture, Hype or Transformational..? Simon Pearson FIAgrE explores how artificial intelligence (AI) is set to transform agriculture over the next two decades. Building on the current momentum, he highlights the rapid adoption of AI-enabled technologies across the sector—from precision weeding and crop grading to semi-autonomous machinery. The talk considers how far these innovations might go, not just in reshaping agricultural systems and productivity, but also in redefining the roles and realities of farmers and farm workers. Simon also reflects on the risks of overhyping AI’s potential, and the importance of developing robust standards, and potentially regulation, to ensure AI in agriculture is deployed safely, ethically, and with public trust. Simon Pearson FIAgrE is Professor of Agri-Food Technology at the University of Lincoln, where he leads interdisciplinary research at the interface of agriculture, engineering, and data science. He has played a central role in shaping the UK’s agri-tech landscape, working across academia, industry, and policy to accelerate the development and adoption of innovative technologies in food production. In 2025, Simon was awarded the IAgrE Award of Merit in recognition of his contributions to agricultural engineering and technology. His current work focuses on AI-driven automation, digital assurance, and sustainable food systems.