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#birkenstock #birkenstocksandals #birkenstockflops Birkenstock Group B.V. & Co. KG is a German shoe manufacturer known for its production of Birkenstocks, a German brand of sandals and other shoes notable for their contoured cork footbeds (soles) made with layers of suede and jute, which conform somewhat to the shape of their wearers' feet. Founded in 1774 by Johann Adam Birkenstock and headquartered in Neustadt (Wied), Rhineland-Palatinate, Germany. Birkenstock is very much aware of the rise of illegal manufacturers producing replicas of its products. In 2016, the company pulled its products from Amazon after counterfeits and unauthorized retailers were discovered. “The Amazon marketplace, which operates as an open market, creates an environment where we experience unacceptable business practices which we believe jeopardize our brand,” said Birkenstock US CEO David Khan in a letter obtained by CNBC. “This includes postings by sellers proven to have counterfeit Birkenstock products.” Despite taking action against counterfeiters, there are still a lot of knock-off companies and distributors that sell fake Birkenstocks these days. You can sometimes also find Birkenstock sandals at Costco, though the company isn’t happy about that. Fortunately, there are several ways to identify authentic Birkenstock shoes. The shoes should come in a blue Birkenstock shoebox properly labeled with the BIRKENSTOCK text logo on all sides, except for the bottom. There should also be a circular logo on top that carries over onto the backside of the box. Look for the word “Birkenstock” on larger buckles. Smaller buckles or metal pieces may have a shortened version of the word, like “Birk” or “Birken.” Real Birkenstock labels always note the color of the product. Some very very old labels (from memory) might have worked on product code alone omitting a mention of the color from the label, but not for many many MANY years. It's literally as if someone has picked their favorite words and numbers off an assortment of real Birkenstock labels and they've mish-mashed them together on this tragedy of a knock-off. Unbelievably good pricing is another pretty obvious scam tactic. As cliche as it is to say, things that are too good to be true usually are. If you see a new pair of Birkenstocks offered at 20% below the MSRP (manufacturer's suggested retail price) or lower, you may want to do a bit more research into the seller before making a purchase. Take the time to read reviews of the site. If you're finding a flood of one-star reviews complaining about the quality of products received, interactions with the seller, the shipping or returns process, or general customer satisfaction, you should probably steer clear of that website. Conversely, if you're finding exclusively glowing five-star reviews, be wary.