LinkedIn Ads Measurement & Attribution: Here's The Framework You Should Be Using скачать в хорошем качестве

LinkedIn Ads Measurement & Attribution: Here's The Framework You Should Be Using

Most people measure LinkedIn Ads the wrong way — and end up killing a channel that's quietly driving their pipeline. In this episode, we break down why click-through rate and last-touch attribution are poor proxies for LinkedIn's real impact, and share the exact measurement framework we use at Winbox across all our clients. We cover our Reach × Relevance × Engagement = Pipeline Influence formula, explain which metrics actually matter (including dwell time, frequency, and audience penetration), and walk through the tools you can use to prove LinkedIn's ROI. Whether you're an in-house marketer trying to justify LinkedIn spend to stakeholders or an agency looking for a better measurement model, this episode gives you a practical roadmap. 0:00 — Intro 0:50 — Where people go wrong with LinkedIn Ads measurement 2:42 — Why LinkedIn isn't a last-touch channel 7:13 — Our measurement framework: Reach × Relevance × Engagement = Pipeline Influence 16:01 — Measuring pipeline influence 17:46 — Getting stakeholder buy-in 24:03 — Tools for measuring LinkedIn Ads ROI 28:47 — Where to start 31:21 — Campaign vs. creative measurement 38:12 — Closing advice *** Did you enjoy this show? Be sure to give it a like, and subscribe to our channel for new episodes each and every month. You can also follow us on LinkedIn for daily tips and advice: Marc's LinkedIn:   / marcwoodland   George's LinkedIn:   / georgerterry   If you’re running LinkedIn Ads and unsure about your approach, drop us a line anytime on LinkedIn. We'll happily do a free audit for you. Finally, if you want to learn more about our agency and check out our case studies, head to our website: winbox.co