EnglishPod 10 - Intermediate - Driving Sales скачать в хорошем качестве

EnglishPod 10 - Intermediate - Driving Sales

EnglishPod 10 - Intermediate - Driving Sales Conversation A:  All right, people. We're holding this meeting today because we've got to do something about our sales, and we need to do it NOW! I want concrete solutions. How do you intend to drive sales... Roger? B:  Well, in fact, we're the most expensive in the market, so maybe we need to lower our prices to match the competitors? A:  Lower our prices? Not very creative. It'll never fly with Swan. What kind of thinking is that? Geez. Anybody else have a better plan? Natalie? C:  Um, perhaps, um, a sales promotion. Maybe a two-for-one offer, or something like that! A:  What? That's the same thing. Bad idea. Really bad idea. Dammit people come on! Think! The CEO will be here any minute. D:  Do we have any ideas yet? C:  Yes Mr. Swan, we were kind of considering a two-for-one offer to get more competitive. D:  A two-for-one promotion? Hmm. I kind of like the sound of that. It sounds like something we should consider. A:  Yeah, exactly. Just what I was thinking! In fact, that's a brilliant idea! I'm glad we thought of that. Very creative. Key Vocabulary Concrete solutions (phrase): A real or specific solution to a problem Drive sales (Preposition): Increase sales In the market (phrase): In the industry To match the competitors (principle verb, infinitive): Be the as good as or better than others companies in the same industry Will never fly (phrase): Will not work, will not be approved Promotion (phrase): Something done to make people aware of a product Be here any minute (phrase): Will arrive very soon To consider (principle verb, infinitive): Thinking about Brilliant (Adjective): Excellent Supplementary Vocabulary Competitive (Adjective): As good as or better than others of the same type Win sales (phrase): Make sales successfully Sales strategy (phrase): Plans for a company's sales activities Sales cycle (phrase): The process a customer goes though when deciding to buy a product To outsell (principle verb, infinitive): To sell more than others Customer loyalty (phrase): When a customer buys the same brand over and over