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Evidence tells us one half to as much as 70% of new ideas are ignored. Nilofer Merchant explains why our marketplace of ideas favors those who already have places of power in society or organizations. She describes how to include ideas from that power of place where only one stands. Nilofer merchant is a business strategist, innovation expert, and the author of 3 books on the future of work. A former executive from multiple tech companies including Apple, Merchant has personally launched more than 100 products, netting $18B in sales. She was awarded the Future Thinker designation in 2013 by the notable London-based organization, Thinkers 50, identifying the #1 person most likely to influence the future of management in both theory and practice. They ranked her #22 top thinker in the world (nestled between Clay Christensen and Jim Collins) in 2017. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx