Amazon DSP Advertising (Advanced Overview) скачать в хорошем качестве

Amazon DSP Advertising (Advanced Overview)

Book a Discovery Call → https://bit.ly/ymz-yt-66 __________________________________________________________ Subscribe for free Amazon content →    / @youramz   __________________________________________________________ Amazon DSP Advertising: Full-Funnel Strategy, Audiences, & Use Cases (with Petros) In this advanced session, our founder & CEO Petros (intro by Manoli) breaks down Amazon DSP from a true full-funnel perspective. You’ll learn how DSP fits into the customer journey — from awareness and consideration to conversion and loyalty — and how to build, target, and measure campaigns that actually grow market share, not just capture existing search demand. What you’ll learn – Marketing funnel vs. Amazon customer journey and where DSP impacts each stage – DSP vs. Sponsored Ads (CPC vs. CPM, access requirements, when each makes sense) – Where DSP ads show (Amazon on-site display, Prime Video/Thursday Night Football, Twitch, Kindle, and Amazon Publisher Direct across premium third-party sites) – Audience targeting deep dive: Lifestyle, In-Market, Demographic, Content, Shopping Interactions, Advertiser (1P) data, and Lookalike Audiences – Creative options: Responsive e-commerce display, custom display, and streaming/online video Key KPIs by stage: – Awareness → Impressions, Unique Reach, Completion Rate, CTR – Consideration → Detail Page Views, New-to-Brand %, Branded Search Index – Conversion → ROAS/ACOS, CAC, Conversion Rate – Loyalty → Repeat Rate, LTV, Subscribe & Save Why DSP (and when) If you’ve maxed out Sponsored Ads, hit a search-volume ceiling, or you’re launching a new product/category with limited search demand, DSP lets you generate demand and stay visible off Amazon and on Amazon—well before a shopper types a keyword. Practical use cases (by funnel stage) – Awareness: Build lookalike audiences from your hashed customer list via Amazon Marketing Cloud (clean room); exclude anyone who already engaged or purchased. – Consideration: Target shoppers who searched/visited products in your category in the last X days; pair with top-of-search Sponsored Brands Video on root keywords. – Conversion/Remarketing: Re-engage add-to-cart, wishlist, page visitors who didn’t purchase; align with high-intent Sponsored Products; ensure offer + listing convert. – Loyalty/LTV: Market accessories to past buyers or push Subscribe & Save for consumables; exclude anyone who already purchased/subscribed. DSP vs. Sponsored Ads (quick compare) – Sponsored Ads (Seller Central): CPC, keyword/category/product targeting, fast to launch, great for capturing demand (consideration/conversion). – Amazon DSP: CPM, advanced audience/behavior targeting, streaming TV & display placements, partner access required, best for generating demand and full-funnel scale. Who this is for – Brands plateauing on search-only growth – Launching new products/categories – Mid-market & enterprise sellers aiming for #1 in category and incremental reach beyond keywords __________________________________________________________ Chapters: 0:00 - Intro 0:31 - Amazon Marketing Funnel 2:35 - Example Customer Journey 7:19 - Sponsored Ads vs DSP 12:22 - DSP Placements 13:43 - Examples of DSP Ads 15:38 - Audience Targeting 22:32 - DSP Use Cases 28:21 - Marketing Examples 30:21 - Thanks for Watching