How Urban Poetry Scales Brands with In-House Content & AI-Driven Marketing | Crisp Fibre Pods EP3 скачать в хорошем качестве

How Urban Poetry Scales Brands with In-House Content & AI-Driven Marketing | Crisp Fibre Pods EP3

In Episode 3 of Crisp Fibre Pods, we sit down with James from Urban Poetry to unpack what it really takes to build a high-performance marketing agency in today’s AI-driven landscape. James shares the full journey — from freelance film work, through COVID setbacks, to relaunching Urban Poetry as a niche, in-house marketing agency focused on real business impact, not vanity metrics. 🔍 What We Cover in This Episode: Why Urban Poetry keeps content, strategy, and paid media fully in-house The dangers of scaling too fast — and why staying niche wins How they cut cost per lead from R700 to ±R120 for clients Using AI systems for deep competitor & brand analysis Modular marketing services vs “one-size-fits-all” agency packages Lessons from corporate life — what to keep, and what to leave behind The reality of entrepreneurship: “wake up until done” How great marketing directly fuels sales team performance This episode is a must-watch for: ✔ Business owners ✔ Founders & entrepreneurs ✔ Marketing managers ✔ Anyone considering outsourcing marketing ✔ Agencies looking to sharpen their positioning