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The Evolution of Amazon Ads and PPC Strategies - with Steven Pope

In this conversation, Cameron Scot interviews Steven Pope, the founder of My Amazon Guy, about Amazon ads and PPC strategies. Steven shares his journey from being a TV reporter to becoming an Amazon expert. They discuss the evolution of Amazon ads over the years and the challenges sellers face. Steven emphasizes the importance of negating keywords in auto and broad match campaigns and highlights the effectiveness of sponsored brand and sponsored product broad match campaigns. He also suggests utilizing day parting and testing different campaign structures to optimize ad performance. In this conversation, Steven Pope shares his insights and strategies for optimizing Amazon PPC campaigns. He emphasizes the importance of testing and finding what works best for each individual account, rather than relying solely on general best practices. Pope discusses the significance of campaign segmentation, the impact of impression share and click-through rate, and the benefits of rotating keywords and prices. He also advises sellers to avoid going out of stock and to regularly add negations to auto and broad match campaigns. Overall, Pope provides valuable tips for improving PPC performance on Amazon. ✔️ Create Your Free Merch Jar Account https://merchjar.com/ 📣 Join The Discussion | Amazon Ads University Facebook Group https://bit.ly/AdUniversity ▪️ Steven Pope on YouTube ‪@MyAmazonGuy‬ ▪️ Steven Pope on LInkedIn   / steven-pope   ▪️ My Amazon Guy https://myamazonguy.com/ 🔑 Key Takeaways ▪️ Amazon is the fastest way to grow a brand in e-commerce. ▪️ Negating keywords in auto and broad match campaigns is crucial for optimizing ad performance. ▪️ Sponsored brand and sponsored product broad match campaigns are underrated and can yield better results than exact match campaigns. ▪️ Day parting can be an effective strategy to increase ad visibility and conversions during specific timeframes. ▪️ Testing different campaign structures and staying updated with PPC best practices are essential for success on Amazon. Test different strategies to find what works best for your Amazon PPC campaigns. ▪️ Segment your campaigns and avoid mixing match types to improve performance. ▪️ Pay attention to impression share and click-through rate to optimize your campaigns. ▪️ Rotate keywords and prices to take advantage of seasonal trends and increase sales. ▪️ Avoid going out of stock to maintain your sales momentum and avoid additional costs. ▪️ Regularly add negations to auto and broad match campaigns to save money on irrelevant clicks. 📖 Chapters 00:00 Introduction and Background 05:36 The Evolution of Amazon Ads and PPC Strategies 11:15 Optimizing Ad Performance: Negating Keywords and Broad Match Campaigns 19:54 Increasing Ad Visibility and Conversions with Day Parting 23:30 Testing Different Campaign Structures and Staying Updated with PPC Best Practices 26:24 Testing Different Strategies 28:39 Segmenting Campaigns 31:44 The Importance of Amazon PPC 35:26 Optimizing Campaign Structure 44:56 Stabilizing Impression Share and Click-Through Rate 48:08 Avoiding Going Out of Stock