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She says you should NEVER wash your jeans… and she might be right. In this episode of DiscoTech, Anna Skaya and Irina Jelinek sit down with a founder who is challenging the entire denim industry. Her bold claim? Jeans aren’t meant to be washed and she’s building a product designed to keep them fresh without traditional washing. But this conversation goes way deeper than denim. As a Shark Tank entrepreneur and partner of Kevin O’Leary (Mr. Wonderful), Anna breaks down what it really takes to scale a disruptive product. They dive into business strategy, equity, ownership, brand positioning, and what needs to happen in the next six months for this founder to win. Irina then shifts the focus to mindset the real difference between founders who stall and founders who scale. They unpack the psychological patterns that can either limit growth or unlock the next level. If you’re an entrepreneur, startup founder, or building a product that challenges the norm, this episode is a masterclass in: • Startup growth strategy • Scaling a product-based business • Equity and ownership conversations • Founder mindset and confidence • Industry disruption • Shark Tank-level business advice • Building a brand in a competitive market This isn’t just about jeans. It’s about building something that changes an industry. 🎙 Watch the full DiscoTech podcast every Thursday. 🔔 Subscribe for real conversations about entrepreneurship, mindset, business growth, and scaling disruptive brands. FOLLOW US ON SOCIAL! Instagram: @discotechpodcast Tiktok: @discotechpodcast #entrepreneurship #startupadvice #sharktank #kevinoleary #businesspodcast #foundermindset #denimjeans #startupgrowth