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User personas are currently used in marketing and interface design as a methodology to help understand the users thoughts, beliefs and systems. These personas and avatars first emerged in a gaming context as a means to address different modes of interaction and game play. Gaming personas are often self-selected and have been studied to reveal player behaviors. With the emergence of new social media platforms, now everyone participates in self-selection of digital personas. As a way to justify and understand these technologies, Roberts posits that life functions as a game and assuming different identities is a part of the human condition. Jasmine Roberts is a researcher, engineer and lecturer raising questions about intentionality of emerging technologies specifically virtual reality. Named to Forbes 30 Under 30 for Games in 2020, Roberts combines her disciplinary knowledge of physics, engineering, cognitive science and philosophy to develop and architect digital systems for future use. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx