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🎙️ The Real Reason Podcasts Build Better Business Relationships Most business podcasts sound good… but don’t actually grow the business. In this episode of the Knack 4 Business Podcast, we sit down with Megan Dougherty, co-founder of One Stone Creative, to uncover why podcasting works best when it’s built for trust, relationships, and real outcomes — not vanity metrics. If you’re a business owner, consultant, coach, or marketer using (or thinking about using) a podcast to attract clients, this episode will change how you think about podcasting. 🎧 Podcast episode link: https://tinyurl.com/4wtdefmf 🌐 Knack 4 Business website: https://knack4business.com ________________________________________ 💡 The Problem This Episode Solves Most business podcasts entertain—but don’t convert listeners into relationships or revenue. ________________________________________ 📖 What This Episode Is About Many business owners launch a podcast with big hopes… only to burn out, stall, or wonder if anyone is really listening. Megan Dougherty has seen this happen hundreds of times. In this conversation, she explains why podcasts work best as relationship engines, not content machines. You’ll hear how trust is built through audio, why limited podcast seasons often outperform weekly shows, and how collaboration can turn conversations into real business opportunities. Megan also busts common podcasting myths, shares real success stories, and explains how even niche podcasts can monetize—without chasing massive download numbers. Whether you’re starting from scratch or trying to fix a podcast that’s not delivering results, this episode gives you a smarter path forward. ________________________________________ 🔑 Key Topics Covered • Why trust—not downloads—is the real value of podcasting • How to design a podcast around business goals • The biggest myths holding business podcasters back • Why starting with a limited podcast season works • Using storytelling instead of rigid interviews • Turning podcast guests into collaborators and clients • Monetizing niche podcasts realistically • When to DIY vs. when to get professional support ________________________________________ 🎯 Who This Podcast Is For Startup founders, solopreneurs, consultants, coaches, marketers, and scaling business owners who want their content to create real business relationships. ________________________________________ 📈 What You’ll Gain Actionable podcast strategy, real-world lessons, and practical insights on how to turn conversations into trust, opportunities, and growth. ________________________________________ 👤 Guest Information & Contact Details Megan Dougherty – Co-founder, One Stone Creative 🌐 Website: https://onestonecreative.net/ 💼 LinkedIn: / doughertymegan 📘 Book (FREE): https://podcastingforbusiness.com ________________________________________ 🎙️ Hosts Bernie Franzgrote https://link.v1ce.co.uk/berniefranzgrote Wayne Pratt / prattwayne ________________________________________ 💼 Featured Sponsors (Links Shown) Canada Growth Network – Business community with GoHighLevel CRM access 👉 https://tinyurl.com/3s5d3ayv 💰 $47 CAD/month WebIndexer – Turn your website into a 24/7 sales assistant 👉 https://tinyurl.com/yav4edf5 Notionhive – Websites that actually generate leads 👉 https://tinyurl.com/35hrnu4a ________________________________________ 📬 Get in Touch Questions or guest inquiries: 📧 info@kreativinsight.com Learn more: 🌐 https://knack4business.com ________________________________________ 👇 If you’re podcasting (or thinking about it), comment below: What’s your biggest challenge with podcasting right now? Like, subscribe, and share this episode with a business owner who needs to hear it.