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High Touch Without Being On Call

If you care deeply about your clients but feel like constant availability is wearing you down, this episode will likely resonate. For many solopreneurs, being high touch gets confused with being always accessible. You want clients to feel supported, cared for, and confident in working with you, so you stay connected, responsive, and available. At first, that feels generous. Over time, it can quietly drain your energy and create constant mental noise. In this episode of The Solopreneur CEO Podcast, Marcia shares candid reflections from her experience running high-touch communities and mentoring solopreneurs, and what she learned about being deeply supportive without being on call. She unpacks why over-availability often leads to burnout, how unclear expectations and boundaries create anxiety for both clients and founders, and why leadership requires designing support instead of reacting to every request. You’ll also hear how identity, nervous system health, and self-worth get tangled up in accessibility, especially for solopreneurs whose work comes naturally to them. This is a grounded conversation about redefining high touch, protecting your energy, and leading your business in a way that supports both your clients and your well-being. In This Episode, We Talk About: • Why high touch is often mistaken for constant availability • How over-availability creates mental load and burnout • The hidden cost of unclear expectations and boundaries • Why clients don’t need immediate access to feel supported • How structure and clarity reduce anxiety for everyone involved • What leadership looks like at higher levels of service-based business • How to be thoughtful and caring without being on call If you want to make a meaningful impact without burning yourself out, this episode will help you rethink what high touch actually means and how to lead with clarity instead of constant accessibility. 🌿 Keep the conversation going in the Solopreneur CEO free community at thesolopreneurceo.com (https://thesolopreneurceo.com)