Is it a Sales Problem or Marketing Problem? скачать в хорошем качестве

Is it a Sales Problem or Marketing Problem?

Are you wasting time on leads that never close? In this episode, Dan Proczko and Brigitte Vegter solve the frustrating Sales vs. Marketing War by giving you a clear, shared definition of a good lead. They expose the "Busy Trap" that fills your calendar with non-buyers and introduce the crucial MQL vs. SQL Framework. Learn to automate your Profit Filter using the 4-point BANT (Budget, Authority, Need, Timing) qualification system, and use a simple diagnostic test to determine if your problem is genuinely poor lead quality (Marketing) or failure to close (Sales). Stop feeling busy and start being profitable. The difference between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL), and why you need both. The psychology of the long form: why adding more questions to your contact form can actually hurt sales . How to use the BANT criteria (Budget, Authority, Need, Timing) to build an emotional connection and create a compelling "gap" that motivates a client to buy. The key metrics (Lead to Close Ratio and Sales Close Ratio) to benchmark your performance and correctly diagnose the problem . The WTB Moment of the Week: A win involving an events client and a gift card, and a seamless customer service win from an orthodontist's office. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com. Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com! ********* Hosts Daniel Proczko - myPocketMarketing Brigitte Vegter - Vegter Financial