The Rise and Fall and Rise Again of Dr Martens скачать в хорошем качестве

The Rise and Fall and Rise Again of Dr Martens

A broken foot. Salvaged tyre rubber. And a £2 work boot that should have vanished decades ago. Instead, it survived punk rock, skinheads, bankruptcy, globalisation, and near-betrayal — and came back worth billions. This is the extraordinary story of Dr. Martens: how a practical post-war medical invention became one of the most rebellious cultural symbols on Earth, nearly collapsed in the 2000s, and then staged one of the most unlikely comebacks in modern British business history. From the ruins of post-war Germany to the factory floors of Northamptonshire, this documentary traces the full rise, fall, and rebirth of the iconic 1460 boot. In this video, you’ll discover: How a German army doctor accidentally reinvented footwear in 1945 Why Dr. Martens started as boots for postmen and factory workers How British youth subcultures turned workwear into rebellion The role of punk, skinheads, grunge, and music icons in building the brand Why explosive 1990s success led to a devastating early-2000s collapse The controversial decision to shut UK factories and move production overseas How Dr. Martens nearly lost its soul — and how it clawed it back The comeback that led to a £3.7 billion London Stock Exchange IPO Dr. Martens didn’t just survive fashion cycles. It survived abandoning British manufacturing. It survived becoming uncool. And it survived being written off entirely. Today, more than half of all Dr. Martens sold worldwide are still based on the same design launched on April 1st, 1960. This isn’t just a brand story. It’s a story about identity, class, rebellion, and how a simple object can outlive generations — and come back stronger. If you’re interested in: The rise and fall of iconic brands British cultural history Business collapses and comebacks Fashion, subcultures, and manufacturing This is the story you don’t hear told properly.