How to scale your business to UAE | Sarthak Ahuja | In The Den | Episode 05 скачать в хорошем качестве

How to scale your business to UAE | Sarthak Ahuja | In The Den | Episode 05

In this episode of In the Den with Sarthak Ahuja, we sit down with Rashi Chowdhary a Dubai-based nutritionist, content creator, and founder of Plaay and Nutrition in Sync. Rashi shares her journey of building a strong D2C brand in Dubai, the lessons she’s learned along the way, and the strategies that helped her turn Plaay into a well recognised name in nutrition and lifestyle. From product development and community building to marketing in an international market, Rashi breaks down what it truly takes to start and run an effective D2C brand in the Middle East. Tune in for actionable insights, founder stories, and practical tips for entrepreneurs looking to scale their brand globally. Timestamps: 00:00 - Intro 1:43 - Company Registration & Certifications 10:55 - Cracking D2C & Quick Commerce 23:34 - Cracking Offline Retail 35:24 - Unit Economics and Working Capital 40:02 - Consumer Behaviour, Pricing, and Product Insights 47:27 - Logistics and Inventory Management 49:40 - Expansion into Saudi Arabia About the Host: Sarthak Ahuja is an Investment Banker, Business Educator, and a Bestselling Author with over 4 Million followers across social media. He helps businesses in areas of capital structuring and M&A, and is on the advisory board of a number of startups within India and the Middle East. About the Guest: Rashi Chowdhary is a Dubai-based nutritionist, content creator with half a million followers, and the founder of Plaay and Nutrition in Sync. She’s built a strong D2C CPG brand by blending science-backed nutrition with community-led content and global market insights. Director & Producer: Aditi Randev is a Marketing Consultant with over a decade of experience working in areas of branding and media. She has spent years working with Sony Music as well as Meta. She is the Creative Director and co-founder of Niamh Ventures Pvt Ltd, where she heads Media and Content . --------- LEGAL DISCLAIMER: The content provided in this video is for informational and educational purposes only. Views expressed by Sarthak Ahuja, and any other guests are their personal opinions and do not constitute professional advice. © 2025 Niamh Ventures Pvt. Ltd. All Rights Reserved. This video and its content, including but not limited to text, graphics, images, logos, and information, are protected by copyright and other intellectual property laws. No part of this content may be reproduced, distributed, or transmitted in any form or by any means without prior written permission from Niamh Ventures Pvt. Ltd. BUSINESS ADVICE DISCLAIMER: The information provided does not constitute professional business, financial, legal, or tax advice. Any business decisions and actions taken based on this information are solely your responsibility. Success in business is not guaranteed and depends on various factors including market conditions, execution, and individual circumstances. Past performance and experiences shared by guests do not guarantee future results. Viewers should conduct their own research and consult with qualified professionals before making any business decisions. GUEST STATEMENTS: Opinions expressed by guests are their own and do not necessarily reflect the views of Niamh Ventures Pvt Ltd or Mr. Sarthak Ahuja. Information shared is based on personal experiences and may not be applicable to all situations. Guest appearances do not constitute endorsement of any specific products, services, or business methods NO LIABILITY: Niamh Ventures Pvt Ltd, Sarthak Ahuja, and all associated parties disclaim any liability for any direct, indirect, incidental, consequential, or special damages arising out of or in any way connected with the use of the information presented in this video. By watching this video, you acknowledge that you have read, understood, and agree to be bound by this disclaimer.