Smart Bidding Exploration: When to Use It (and When It Destroys Your Google Ads ROAS) скачать в хорошем качестве

Smart Bidding Exploration: When to Use It (and When It Destroys Your Google Ads ROAS)

Level up your Google Ads Game here: https://www.thomaseccel.com/ Follow me on Linkedin:   / thomaseccel   Thinking about using Smart Bidding Exploration in your Google Ads campaigns? STOP before you switch it on. In this video, I’ll show you exactly when to use Smart Bidding Exploration in Search and Performance Max (PMax) and when turning it on can silently wreck your ROAS, drive up CPA, or blow through your budget. You’ll learn: ✅ What Smart Bidding Exploration actually does ✅ The minimum conversion data you must have ✅ How to tell if your campaigns are ready ✅ Red flags that signal you're not ready for automation ✅ The best bidding strategies for scaling (tCPA, tROAS, Max Conversions, and more) ✅ Pro tips on running experiments the right way Whether you're running advanced eCom campaigns or lead gen funnels, this is your strategic guide to scaling profitably with automation. 00:00 - Intro 00:21 - What is Smart Bidding Exploration 01:11 - Example from the Interface 02:35 - Low funnel + Low/Mid funnel 03:00 - When to use Smart Bidding Exploration 03:04 - 1) Sufficient Conversion Volume 03:41 - 2) Bulletproof Tracking 04:08 - 3) Campaigns Mature & Optimized 04:25 - 4) Performance Stagnated 05:34 - 5) Trade Efficiency for Volume 06:13 - 6) Budget Flexibility 06:43 - 7) Trust in Algorithm 07:02 - When to NOT use Smart Bidding Exploration 10:32 - Smart Bidding Strategies 11:40 - Final thoughts 12:52 - Subscribe