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How AI is Changing Search: What You Need to Know | Flow Agency

AI is revolutionizing how people search and discover information online, and it’s reshaping strategies for businesses to stay visible. In this video, we dive into the timeline of major AI advancements like OpenAI’s ChatGPT, Google Bard, and Microsoft Copilot, and explore their impact on traditional search engines like Google and Bing. What We Cover: The rise of generative AI in search: Key milestones and innovations from 2022 to now. How Google’s AI Overview and ChatGPT with Search are shifting how content appears in results. The new rules of visibility: Why being mentioned in reviews, listicles, and authoritative sources matters more than ever. Tips to optimize for this AI-driven era. Why This Matters: Search isn’t dead—it’s diversifying. Generative AI is reshaping SERPs, pushing organic results further down while AI-generated answers dominate the top. Learn how to navigate this new environment and ensure your brand stands out. Recommended reads: Ranking in Google's AI Overview: https://www.flow-agency.com/blog/rank... AI Overview Trends: https://www.flow-agency.com/resources... Who Sends Traffic on the Web and How Much: https://sparktoro.com/blog/who-sends-.... Get our free dashboard: https://www.flow-agency.com/resources... --- Flow is a boutique, holistic Search marketing agency founded and led by Viola Eva. We specialize Search marketing for SaaS startups and B2B brands. Find out more about our expertise, results and ways of working here: https:www.flow-agency.com