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Doom spending is costing Canadian families hundreds of dollars a month — and most don't realize they're doing it. According to the MNP Consumer Debt Index (January 2026), 71% of Canadians expect the cost of living to get worse, yet spending to cope is rising. In this video: → What doom spending really is — and why doom spending is not your fault → The neuroscience behind stress spending and present bias → How it silently damages your family dynamic → 3 shifts to break the cycle — the last one nobody talks about Doom spending affects millions of families silently — here are the most common questions. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ❓ FREQUENTLY ASKED QUESTIONS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ What is doom spending? Doom spending is the habit of making impulsive purchases to cope with financial anxiety and stress. It is driven by a neurological response where chronic stress reduces rational decision-making, causing people to seek immediate emotional relief through spending. Why do people doom spend even when they know it's bad? Because the brain's prefrontal cortex — the rational planning center — goes partially offline under chronic stress. The emotional survival brain takes over and prioritizes immediate relief over long-term goals. How do you stop doom spending? Three approaches work with your brain instead of against it: pause before unplanned purchases to name the emotion driving it, apply a 72-hour waiting period for non-essential items over $20, and schedule one monthly 15-minute money conversation with your partner. ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ⏱ CHAPTERS ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 00:00 - What is doom spending and why does it feel so natural? 1:02 - How does financial stress trigger impulse spending? 2:38 - What does stress do to your brain's decision-making? 4:03 - What does doom spending look like in real family life? 5:53 - How does doom spending damage your relationship and family? 7:39 - What are the 3 shifts to break the doom spending cycle? 10:15 - How to stop doom spending starting today ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ 📚 SOURCES ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ MNP Consumer Debt Index, January 2026 — mnp.ca FP Canada Financial Stress Index 2025 — fpcanada.ca Intuit Credit Karma Study, 2023 — creditkarma.com ━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━ ⚠️ This video is for educational purposes only and does not constitute financial advice. Please consult a licensed financial professional for advice specific to your situation. ↓ If you recognized yourself in this — drop a like. Keep living frugal, stay free.