From Clicks to Cash: Ecommerce Traffic in 2026 | Ecommerce Coffee Break Podcast скачать в хорошем качестве

From Clicks to Cash: Ecommerce Traffic in 2026 | Ecommerce Coffee Break Podcast

▸▸ Subscribe to The Ecommerce Coffee Break Newsletter: https://newsletter.ecommercecoffeebre... In this episode, Claus Lauter discusses the challenges of driving qualified traffic to online stores in 2026. He emphasizes the importance of understanding traffic dynamics, the evolution of SEO influenced by AI, the necessity of defining an ideal customer profile, and the strategies for leveraging paid and owned marketing. The episode concludes with a focus on long-term strategies for sustainable traffic growth. Topics discussed in this episode: Why traffic is still the #1 pain point for online sellers. Why AI is killing old SEO tactics. What happens when you rely on just one traffic source. How paid ads can drive fast wins without burning cash. Why knowing your ideal buyer is your unfair edge. What’s more powerful: more traffic or better conversion. Why earned traffic is worth more than clicks you pay for. How to build traffic that grows month after month. *** Chapters: 00:25 - Why traffic is the biggest challenge for ecommerce in 2026 01:31 - Why lazy traffic is dead and bots inflate your numbers 02:21 - The shocking stat: 30–40% of your traffic could be bots 03:01 - The only traffic metrics that actually matter (conversion, revenue per visitor, email capture) 03:20 - Why low conversion rates mean you don’t have a real business 03:42 - Why “more traffic” won’t fix a broken store 04:06 - Why traditional SEO doesn’t work like it used to 04:34 - The rise of AI search and zero-click results 05:27 - Why you must optimize for Google, YouTube, TikTok, Amazon and more 05:50 - How to create AI-friendly content that ranks in large language models 06:21 - What modern SEO actually looks like in 2026 06:40 - Why defining your ideal customer profile (ICP) is critical 07:25 - Why targeting the wrong audience wastes ad spend 07:52 - Why paid traffic is the fastest but riskiest growth lever 08:12 - Why you must diversify across Meta, Google, TikTok and YouTube 08:54 - How to split budget between high-intent and discovery channels 09:16 - Why you need backup ad accounts and tracking systems 09:38 - Earned traffic vs paid traffic: why trust converts better 10:12 - How to create native content for each social platform 11:02 - Using niche podcasts to attract high-intent buyers 11:26 - Leveraging micro-influencers and communities properly 11:53 - Why owned marketing (email & SMS) is your biggest asset 12:41 - How to grow and nurture your list the right way 13:32 - Why conversion rate optimization beats traffic scaling 14:12 - Choosing between time investment vs money investment 15:23 - Traffic in 2026 is about diversification, authority and ownership 16:11 - How to keep learning from up-to-date ecommerce experts 🌐 Episode page: https://ecommercecoffeebreak.com/driv... CONNECT WITH OUR GUEST Website: https://ecommercecoffeebreak.com/ LinkedIn:   / clauslauter   Instagram:   / ecommercecoffeebreak   X/Twitter:   / ecomcoffeebreak   *** 🏁 PAST EPISODES & STARTER PLAYLISTS https://ecommercecoffeebreak.com/all-... https://ecommercecoffeebreak.com/play... *** LOVE THE CHANNEL? HERE ARE THE NEXT STEPS! 👉 SUBSCRIBE: If you liked this episode, let us know by hitting the follow button 👍 and share with friends. 📬 SIGN UP FOR THE FREE NEWSLETTER https://newsletter.ecommercecoffeebre... SUPPORT THE SHOW ON PATREON:   / ecommercecoffeebreak   🌐 LET'S CONNECT ON SOCIAL! LinkedIn:   / clauslauter   X/Twitter:   / ecomcoffeebreak   TikTok:   / ecommercecoffeebreak   Facebook:   / ecommercecoffeebreakpodcast   Instagram:   / ecommercecoffeebreak   Threads: https://www.threads.net/@ecommercecof... BlueSky: https://bsky.app/profile/ecomcoffeebr... 🙏 GUEST REQUESTS & LISTENER QUESTIONS https://ecommercecoffeebreak.com/cont... 💼 SPONSORS https://ecommercecoffeebreak.com/deals/ *** *DISCLAIMER/DISCLOSURE: Any information or advice we give is purely based on our own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as an opinion. Some of the links on this page are affiliate links, meaning, at no additional cost to you, we will earn a commission if you click through and make a purchase. This video contains paid promotions such as product placement, sponsorships, or endorsements. We feature sponsored interviews with guests who paid an appearance fee that supports the maintenance of the channel and podcast. Thank you for your support!    • From Clicks to Cash: Ecommerce Traffic in ...   These are some helping words: Ecommerce Marketing, Online Traffic, Shopify Tips, AI SEO, Paid Ads, Conversion Rate Optimization, Digital Marketing 2026, DTC Brands, Email Marketing, Claus Lauter