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Are luxury groceries the new status symbol? 💧 Want to donate to Water Aid? Every $1 = 1 year of clean water for someone ➡️ My fundraiser link: https://tiltify.com/@thefinancialfree... ➡️ Water Aid's website: https://us.wateraid.org/campaign/6703... 🎥 More about this video: Are groceries the new luxury good? Erewhon, the world's most expensive grocery store, might have you thinking so. Because Erewhon isn’t just a grocery store — it’s a cultural phenomenon. From a $19 strawberry to the viral $20 Haley Bieber smoothie, Erewhon has turned wellness into the ultimate status symbol. But how did a place that sells groceries become a playground for celebrities, influencers, and anyone chasing luxury health? In this video, we’ll explore the history of Erewhon, why people are obsessed with it, and what it reveals about the way we perform wealth and wellness today. From conspicuous consumption to Instagram aesthetics, Erewhon has become the designer handbag of grocery shopping — and it tells us a lot about the culture of money, media, and status. Want more videos on money, media, and intentional living? Be sure to subscribe for more video essays! ✏️ Check out my new newsletter, The Pop Finance Report: https://thepopfinancereport.substack.... !! Making money make sense—through media and pop culture. 🔍 Resources mentioned: 📷 My New Content Instagram: / thefinancialfreedomgirl 📷 My Personal Instagram: / mscaranicole_ 📷 My TikTok: / thefinancialfreedomgirl My Patreon: / caranicole Water Aid's impact: https://www.wateraid.org/us/what-we-d... Erewhon mission statement: https://erewhon.com/about Vogue's 'The Business of Erewhon': https://www.voguebusiness.com/story/c... How produce became the hot new celebrity status symbol: https://www.fastcompany.com/91288084/... Food is the new luxury and ultimate status symbol: / food-is-the-new-luxury-and-ultimate-status... Gen Z's newest status symbol: super-expensive snacks: https://www.yahoo.com/entertainment/g... Food additives, Harvard Health: https://www.health.harvard.edu/blog/c... Modern food nutritional value, BBC: https://www.bbc.com/future/bespoke/fo... Forbes on Erewhon's 2023 revenue: https://www.forbes.com/sites/lelalond... 💌 Want to support the channel? Here are a few ways! ☕ Buy me a coffee: https://www.buymeacoffee.com/cara.nicole 🥂 Join my Patreon: / caranicole 📊 Budgeting spreadsheets & digital tools: https://www.etsy.com/shop/FinancialFr... 📨 Subscribe to my newsletter: https://thepopfinancereport.substack.... 🎥 Check out some of my other videos! 🎥 Let's talk the downfall of Stanley Cups: • Let's talk the *Downfall* of Stanley Cups Let’s talk being house poor: • Let's talk being 'House Poor'. Labubus Are Getting Worse: • Labubus are getting so much worse... ⏰ Time Stamps: 0:00 Introducing Erewhon 2:25 Similarities to Stanley Cups? 3:47 Erewhon's History 5:12 What sparked the obsession? 7:36 Psychology, Marketing, Status 9:40 Groceries as luxury? 11:05 Performing health thru consumption? 📊 Keywords for some sweet, sweet metadata: erewhon obsession, erewhon grocery store, erewhon smoothie, hailey bieber smoothie, $20 smoothie, expensive groceries, world’s most expensive grocery store, wellness culture, conspicuous consumption, status symbols, health and wealth, luxury lifestyle, consumer culture, influencer culture, money and media, cara nicole, the financial freedom girl, money psychology, grocery store economics, status symbol, marketing, video essay #videoessay #erewhon #personalfinance #consumerism #teamwater