Revenue Is Lying to You About Your Clients скачать в хорошем качестве

Revenue Is Lying to You About Your Clients

Most agencies look at client revenue and assume everything is fine. But revenue alone does not tell you whether a client is truly profitable. In this excerpt, we break down how margin compression quietly shows up inside long-term client relationships. A client that started highly profitable can slowly shrink in margin over time. Others may begin with lower margins but make up for it through retention. We discuss how to analyze client tenure, lifetime value, profitability trends, payment behavior, and team friction so you can see the real story behind your client list. Not all revenue is equal. If you want healthier margins and better focus, start by looking beyond the top-line number. The real signal is in the margin. Watch the full episode here:    • How Agencies Should Actually Use Data