Chapter 8 | How to Increase Your Iteration Speed? | Meta’s CMO’s Framework скачать в хорошем качестве

Chapter 8 | How to Increase Your Iteration Speed? | Meta’s CMO’s Framework

In the previous episode, we looked at measurement - choosing the right metrics, and letting data challenge you instead of comfort you. Now we move to a concept Alex Schultz treats almost like a law of physics: iteration speed. The teams that scale aren’t the ones with perfect plans, they’re the ones that learn, adjust, and redeploy faster than everyone else! Slow teams don’t just move slowly; they fall behind, waste opportunity, and make decisions based on outdated info. At Meta, learning cycles were kept short, decisions were made fast, and progress took precedence; not perfection. And crucially, they stayed emotionally detached from ideas. We’re not trying to “protect” campaigns - we test them. If the market disagrees, adapt! In short : Momentum matters! 🏍️ So what does this mean for today’s marketers? ⚡ First, shorten your testing cycles : Don’t wait a month for feedback when you can get a signal in days. 🔍 Next, ship decisions faster : If something is 80% clear, take action. Motion will bring you clarity. 📈 Then, treat every result as feedback : Good or bad, each result tells you what to scale or adjust. 😀 And finally, stay unattached : Your job isn’t to defend ideas; it’s to evolve them based on truth. As CMO Alex Schultz explains in Click Here: 👉 “Velocity compounds. Small learnings, applied quickly, create an advantage competitors can’t catch.” 🎯 Watch the full video to learn how to iterate like a pro & turn speed into a growth engine. #Meta #Marketing #Growth #AlexSchultz #DigitalMarketing #PerformanceMarketing #MarketingStrategy