How to Drive B2B Growth Using Unit Economics and Data Models скачать в хорошем качестве

How to Drive B2B Growth Using Unit Economics and Data Models

Stop hopecasting and start forecasting. Learn why Steve Whittington says marketing is math—not just creativity. Marketing isn't about doodles and creativity—it's about science, math, and unit economics. In this special bonus episode of Driving Growth, Steve Whittington joins Alyssa Nolty on The Growth Signal to challenge the common 'creative-first' marketing mindset. If you can’t prove your impact in a spreadsheet, you don't have a go-to-market system; you have a wish list. This episode is for B2B leaders, marketing executives, and sales professionals who are tired of 'hope casting' and want to build a predictable revenue engine. Steve breaks down why traditional B2B companies struggle with data and how to shift toward a 'revenue responder' culture where every employee understands their impact on the bottom line. What you’ll learn: • Why unit economics (LTV, CAC, and Churn) must come before creative campaigns. • How to identify your 'Critical Number' (the one domino that makes everything else fall). • The 'three-legged stool' of a reliable forecast: Transaction size, close rate, and deal velocity. Subscribe to ‪@thegrowthsignalpod‬ Download the Revenue Factory Toolkit at roadmapagency.com/podcast and start turning your forecasts into predictable growth! 00:00 The Hot Take: Marketing is Math, Not Magic 01:25 Why Creativity Without Unit Economics Fails 02:50 The 'Revenue Responder' Mindset: Why Everyone is in Sales 04:15 Science vs. Theory in Go-to-Market Systems 05:40 Traditional B2B vs. SaaS: Applying the Bowtie Model 07:05 Defining the Cost of Growth vs. Customer Acquisition Cost 08:30 The Problem with 'Hope Casting' in Sales Forecasts 10:15 Three Pillars of a Reliable Forecast: Size, Rate, and Velocity 12:45 CRM Failure: Why Bad Data Ruins Good Strategy 15:20 How to Tier Your Customers: Strategic, Growth, and Transactional 17:40 The Power of the Weekly Scorecard and EOS 19:15 Finding Your 'Critical Number' Lead Indicator 🔔 SUBSCRIBE WHEREVER YOU GET YOUR PODCASTS 🔔 🎤 YouTube:    • Driving Growth The Go-To-Market Podcast By...   🎤 Spotify: https://open.spotify.com/show/7oPqQgS... 🎤 Apple Podcasts: https://podcasts.apple.com/ca/podcast...