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🚀 Explore Your Industry-Specific Marketing Course: https://easymarketingschool.org/courses/ 5 whys technique was first used by Taiichi Ohno, an industrial engineer working at Toyota in the 1950s. There were frequent problems with the machinery in the factory where he was the administrative manager. His employees solved this problem with small interventions. However, Taiichi Ohno, seeing that this situation is damaging the company both in productivity and financially, decides to intervene in this case. When he asks himself the first "why?", he finds that the fuse box inside the mechanism is overloaded. The second question is "why is the fuse box overloaded?". So, he asks "why?" five times until he finds the root cause. As a result, he finds that the main problem is the lack of a filter in a part of the mechanism. #Fivewhys #5why #marketing