Strategic Corporate Communication: Why Alignment Matters More Than Messaging | PAX Talk Ep. 3 скачать в хорошем качестве

Strategic Corporate Communication: Why Alignment Matters More Than Messaging | PAX Talk Ep. 3

Most organizations don’t fail because they lack communication. They fail because people are not aligned. When strategy feels unclear, engagement drops, or crises escalate too fast, the issue is rarely about saying the wrong thing. It is about not having a system that connects direction, decisions, and behavior. In this episode of PAX Talk, Masayu Yulien Vinanda, Deputy CEO and Principal Consultant at Kiroyan Partners, explains why corporate communication is often misunderstood and what actually makes it work over time. This conversation goes beyond messaging and tactics. It looks at communication as a strategic capability that must be researched, designed, tested, and evaluated. By the end of this episode, you will understand: Why alignment matters more than volume Why communication breaks down in both calm and crisis Why evaluation is not about blame, but credibility And why strong communication systems outlast individual leaders If you lead teams, manage change, or influence organizational decisions, this episode is worth your time. ▶ Watch until the end to see why communication is not about talking more, but about building coherence. 👇 As you watch, ask yourself: where does misalignment slow your organization down today? #PAXTalk #CorporateCommunication #StrategicCommunication #Leadership #OrganizationalAlignment #PublicAffairs #KiroyanPartners