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In this episode of Moving to Dubai, I’m joined by Martin Martinez, a serial entrepreneur and CEO of a global software company, for an open and honest conversation about his transition from Australia to the UAE. Martin shares his incredible journey of starting nine companies, selling three, and how he turned a $40,000 debt into a business empire with a $50 million turnover. We talk about the "soul-destroying" impact of high taxes on entrepreneurs, the reality of being "completely unemployable," and his decision to move his entire family—including his 77-year-old father—to build a long-term life in Dubai. Linkedin // Martin Martinez : / martintalksbusiness Throughout the episode, we dive into: Life in Australia vs. life in Dubai: Why the tax system and "Wild West" driving were major turning points. The "Escape" vs. "Opportunity" move: Understanding why entrepreneurs are flocking to the Middle East. Building a $50M business from a one-bedroom apartment: The story of turning free poker tournaments into a massive franchise. Parenting in the "Dubai Bubble": How to raise grounded, humble children while surrounded by extreme luxury. The future of entrepreneurship: Transitioning from building companies to growth through acquisition and succession planning. This conversation is especially valuable for entrepreneurs feeling the weight of high-tax systems, families navigating international relocation, and anyone interested in the resilience required to build a multi-million dollar portfolio. 👋 About me I’m Jeri Williams, the UK’s most followed accountant on LinkedIn and founder of Smooth Accounting (UK & UAE). I share my raw and unfiltered journey — from quitting my job with two babies at home to building a multi-location firm, embracing AI and automation, and becoming a personal brand powerhouse on LinkedIn. 👉 Follow Jeri Williams on LinkedIn: https://shorturl.at/butYn 👉 Smooth Dubai: https://www.smoothdubai.ae/ 👉 Smooth Accounting (UK): http://www.smoothaccounting.co.uk/ 👉 Digital Accountants Club: https://www.digitalaccountantsclub.com/ 📕 My book – Moving to Dubai https://amzn.eu/d/6RLeQzp 📲 Follow me on social media LinkedIn: linkedin.com/in/jeriwilliams Instagram: @thedubaiaccountant TikTok: @thedubaiaccountant