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Host Luke Krubeck sits down with Jake Hogan, a Marine Corps veteran, cowboy, and economic visionary serving as the head of Forward Cody. In this deep and wide-ranging conversation, they explore what it truly takes to build a thriving community—not just through infrastructure, but through the character and resilience of the people within it. Jake opens up about the "Elevated Labs" initiative, his transition from the military to entrepreneurship, and the spiritual "wrestling" that has defined his path as a leader, husband, and father. 🗝️ Key Discussion Points: Forward Cody & Elevated Labs: Why true economic development isn't about recruiting outside corporations, but about "growing our own" through peer-to-peer mentorship and local investment. The Cowboy & The Marine: Jake’s personal journey through service and how the discipline of the Marine Corps meets the grit of the Wyoming ranching lifestyle. The "Golden Rule" Fallacy: A fascinating look at why "treating others how you want to be treated" fails in business and marriage, and why we must meet people where they actually are. Wrestling with God: Jake discusses hitting rock bottom and the shift from asking "Why me?" to "How do I grow?", emphasizing the biblical analogy of Jacob's struggle. The Power of Vision: Why dreaming doesn’t end at retirement, and the importance of having a vivid, actionable vision for your family and your business. 📍 Episode Chapters: 0:00 – Guest Welcome: Introducing Jake Hogan 2:23 – What is Forward Cody? Economic Development from the Inside Out 5:16 – Elevated Labs: Learn, Accelerate, Build, and Sustain 11:01 – Personal Journeys: Lessons from the Marine Corps and Entrepreneurship 16:19 – Leadership & Communication: Meeting People Where They’re At 1:16:52 – Spiritual Resilience: Wrestling with God and Finding Purpose 1:24:38 – The "No One is Coming to Save You" Mentality 1:46:08 – The Importance of Dreaming and the "Sweet Bird of Youth" 📊 Economic Context: The Power of Local Growth Jake’s mission with Forward Cody is backed by the reality of Wyoming's economic landscape. Small businesses and local entrepreneurship are the lifeblood of rural economies. In Wyoming, 99.1% of all businesses are small businesses, and they employ 62.5% of the state's private workforce. This underscores why Jake’s focus on "Elevated Labs" and local retention is critical compared to traditional "big business" recruitment. 🔗 Connect with the Podcast: Luke Krubeck: / lkrubeck22 Forward Cody: / forwardcodywy The Barbell Club: / the.barbellclub