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Bertone 100 Years

Bertone: the history The birth of Bertone dates back to November 1912, when the 28 year old Giovanni Bertone became a wheelwright, and with three workers in his employ focused on the repair and construction of animal-drawn carriages. At the beginning of the twentieth century in Turin cars are rare. Road traffic is still predominantly coaches: those built by Bertone became known for their robustness and build quality. Giuseppe Bertone was born in 1914, the second son of John, whom everyone calls immediately Nuccio, a diminutive that would accompany Joseph forever and would become the signature of one of the great masters of Italian style in the world. The outbreak of world war is a time of great crisis for the nascent Italian industry and for Giovanni Bertone's enterprise, as they are forced to suspend their activities. The period after the war marked a turning point for the company as it expanded with a focus on the'automobile. In 1920, Giovanni opened a new office in via Montgenevre 119 employing 20 workers. Their first major work was the SPA 23S, immediately followed by a Fiat 501 Sport Siluro Corsa, progenitor of a range of cars that distinguished the brand for years to come, the high-performance sports cars and gran turismos. The twenties: the fertile environment of Turin In the twenties, Bertone entered into a period of partnerships. Turin is the heart of the automotive industry and Giovanni Bertone begins to design bodies on chassis built by Fast, Chiribiri, Aurea, SCAT, Diatto. But the most important collaborations are the two most famous and successful Turin Homes: Fiat and Lancia. Vincenzo Lancia immediately recognizes the skilled gifts of Giovanni. He affectionately calls him "Bertunot" and entrusted his firm with the building of complete bodies, especially for those limited series for which the larger firms are poorly equipped to handle. This is the first opportunity for Bertone to produce small series cars, beginning the firm's successful coachbuilding tradition. There are exciting years for Bertone, from the standpoint of style: slowly the lines of automotive bodies evolve, as they lose the angularity of earlier generation, and the design becomes more fluid and connected. Bertone creates torpedo and sedan bodies for Fiat and Lancia, as well as Itala, Diatto SPA, and individual clients seeking a unique design. Alongside the various sports models, such as the Ansaldo 6BS 1928, Giovanni Bertone designs luxury cars, such as limousine Fiat 505 and the Itala 51S, both in 1924, and the Lancia Lambda Series VIII. The Thirties: Nuccio Bertone joins the company Bertone continued to progress in spite of the worldwide financial crisis beginning in 1929. For example, in 1932, Bertone created an elegant Lancia Artena. Nuccio at the age of 19 began working with his father the following year. In 1934, Bertone created a Fiat 527S Bold 2500, which represented a turning point in the architecture of car design with distinctive headlights faired along the hood. The Bold represented a new stylingbuilt on Fiat and Lancia mechanical, extraordinary by the standards of the time: the Fiat 1500 "6 lights" Aerodynamics, the majestic and opulent Lancia Aprilia Cabriolet and the Fiat 1500 Torpedo, which presents constructive solutions never seen before, such as the hood totally disappearing inside the car body. The name Bertone is now appreciated for their innovation. The Forties: war and reconstruction With the outbreak of the Second World War, the demand for automobiles undergoes a sudden contraction. Almost all body builders, including Bertone, work in the preparation of military vehicles of various types (such as the ambulance on Bertone mechanical Lancia Artena). Despite the many difficulties, Bertone created a Lancia Aprilia body of luxurious, long-wheelbase Fiat 2800 Cabriolet of extraordinary elegance, creating a single copy for the famous pilot and journalist John Lurani Cernuschi. After the war, Europe begins the long process of reconstruction. The return of industry revives the activity of coachbuilders. In these difficult years Nuccio Bertone gives life to cars like the Lancia Aprilia Cabriolet and Fiat 1100 Stanguellini Competition, which anticipated design trends for the next decade. At the end of the forties, Nuccio Bertone became involved in motor racing with several cars, including a Fiat 500 barchetta built personally. Vittorio Stanguellini created at the end of the decade a coupe Fiat 1100 chassis that saw much success.