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Fast Food Priced Out Its Own Customers | The Death of Affordable Fast Food A Big Mac meal now costs $18 in some cities. McDonald's, Burger King, and Wendy's have abandoned affordability—and customers are abandoning them right back. In this deep dive, we explore how fast food chains committed the most self-destructive business move of the decade: pricing out the very customers who built their empires. This educational video examines McDonald's 70% price increases (2019-2024), the middle-class exodus from fast food, and why the industry's shift from volume to profit margins is backfiring spectacularly. ⏱️ VIDEO CHAPTERS: 00:00 🍔 Introduction - Fast Food Isn't Cheap Anymore 00:42 📈 McDonald's Shocking Price Increases (2019-2025) 02:15 🚶 Middle Class Abandoning Fast Food 03:20 💰 The Profit Margin Strategy Failure 04:55 🍽️ Casual Dining Steals Fast Food Customers 06:23 💸 The Death Spiral of Value Menus 9:01 🎬 Conclusion - Can Fast Food Survive? In This Video You'll Learn: Why Big Mac meals jumped from $5.99 to $18 in 5 years How McDonald's prices outpaced inflation by 3X Why fast food traffic dropped 8% among middle-income Americans How the McDouble went from $1 to $2.99 (200% increase) Why McDonald's reported first traffic decline in years How Applebee's gained 7% traffic as McDonald's lost customers Why consumers now rate casual dining as "better value" than fast food What happened to the McDonald's Dollar Menu The Death Spiral Explained: Fast food chains shifted from volume-based to margin-based business models, raising prices to boost quarterly profits. But this strategy backfired catastrophically. As prices climbed, middle-class families—the core customer base—simply stopped coming. With fewer customers, chains raised prices even higher to cover fixed costs, driving away even more people. The Competition Problem: When a Big Mac meal costs $12, suddenly the $15 sit-down restaurant lunch special looks like a bargain. Casual dining chains like Chili's, Applebee's, and Texas Roadhouse launched aggressive promotions targeting price-conscious customers fast food abandoned. Fast-casual chains like Chipotle now compete directly on price while offering superior quality. The Value Menu Collapse: McDonald's Dollar Menu is dead. Burger King's 10 nuggets went from $1.49 to $3.99. Not a single item costs $1 anymore. Budget-conscious customers who visited 15+ times monthly now come fewer than 5 times. They're trading down to 7-Eleven hot dogs, Dollar General prepared foods, and grocery store hot bars. Whether you've noticed your fast food bills skyrocketing, stopped visiting chains you once loved, or switched to cooking at home, this video explains the economic forces destroying the fast food industry from within. 👍 LIKE if you've cut back on fast food due to prices 🔔 SUBSCRIBE for more deep dives into economic trends affecting daily life 💬 COMMENT what you're eating instead of fast food now 📢 SHARE with anyone shocked by fast food prices Related Topics: fast food prices, McDonald's price increase, inflation impact, restaurant industry crisis, consumer spending, food affordability, casual dining competition, value menu death, fast food alternatives, economic trends #fastfoodprices #mcdonalds #inflation #restaurantindustry #foodprices #fastfoodcrisis #economicanalysis #priceincrease #fastfoodindustry #illustratedeconomy