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What do macaroni and cheese, ranch dressing, and pizza all have in common? They’re all ice cream flavors made by Brooklyn-based Van Leeuwen Ice Cream. The ice cream shop was founded in 2008 by Ben Van Leeuwen, Pete Van Leeuwen, and Laura O’Neill. What started as selling ice cream out of a renovated post office truck, turned into brick-and-mortar shops across the United States with over 24 flavors. In 2023, the ice cream company reports selling over 9 million pints wholesale across stores such as Walmart and Whole Foods. At their shops, Van Leeuwen Ice Cream serves up to 40,000 guests daily. Today, with over 50 shops nationwide and plans for international expansion, Van Leeuwen continues to bring joy to customers with their artisanal ice cream. We followed Ben for a day as he was opening a brand new store in Midtown East back in 2023 to see exactly what he does for the company. We also learn about his daily routine, which includes biking to work and watching shows such as "The Bear" to unwind after a long day serving ice cream. 00:00 - Intro 00:24 - Meet Ben Van Leeuwen 00:37 - What Is Van Leeuwen Ice Cream? 01:15 - Ben's Morning Routine 02:10 - A Sweet Start 03:05 - Ben's Mister Softee Truck 03:50 - Van Leeuwen's Beginning 05:23 - Ben's Work Day 06:15 - Before The Store Opening 06:36 - The Trio's Early Challenge 07:53 - Van Leeuwen's First Storefront 09:15 - Balancing Business And Vision 10:33 - Keeping Ownership 10:59 - Van Leeuwen's Grand Opening 11:11 - Hospitality And High Quality Ingredients 12:09 - Ben's Evening Routine 13:28 - Van Leeuwen's Future Ahead 14:03 - Outro “Correction:” 00:43 - up to $12 Subscribe to Fortune - http://www.youtube.com/subscription_c... Fortune Magazine is a global leader in business journalism with 55 million monthly page views and a readership of nearly 32 million, with major franchises including the Fortune 500 and the Fortune 100 Best Companies to Work For. The new Fortune video channel dives into personal stories from business owners and entrepreneurs becoming successful in business and sharing their tips to help you reach your goals. Website: http://fortune.com/ Facebook: / fortunemagazine Twitter: / fortunemagazine TikTok: / fortune #vanleeuwen #icecream #fortune