The 2.8% Reality: Why the Real Economy Needs Better Engineers, Not More Technology скачать в хорошем качестве

The 2.8% Reality: Why the Real Economy Needs Better Engineers, Not More Technology

Right now, the "real economy"—the manufacturers, healthcare providers, and retailers that we all rely on—is facing a systemic crisis called "The Great Extraction". While tech giants see massive returns, the rest of the market is operating on a razor-thin 2.8% real return, yet these companies are being pressured by "Value FOMO" to pour those margins into unready, un-engineered technology. This has turned the IT profession from "Unlockers" of efficiency into "Siphons" who merely administer the transfer of shareholder capital to vendor balance sheets, leading to widespread professional burnout. To stop this drain, we must rebuild the Hierarchy of Value by putting Business Intent and Process Engineering back at the apex, using technology only as a stable, cost-effective enabler rather than a primary strategy. By applying a "2.8% Filter" to every project and moving from being "first-movers" to "Fast Followers," we can stop being the shock absorbers for tech giants and become the stewards of the real economy. It is time to stop the "Value Burn" and start engineering for the 2.8% reality