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"I'm pretty good at filling the bucket. But when the bucket is leaky, it's hard." Dr. Ryan Kelly is one of the best at acquisition, but he knew that wasn't enough. So he invested in delivery. With our help, his team has run 15 experiments on the backend. Testing where people drop off, where they get stuck, what gets them to log in, what gets them to upgrade. And that has lead to better delivery, which means he can spend more on ads. With more people upgrading to annual, that pulls cash forward, which funds more acquisition, which brings in more customers. We're teaching how we do it at the 2-Day Second Money Economy Workshop. March 19-20. Boise, Idaho Get your ticket at: SecondMoneyEconomy.com (now a virtual option as well, but it's always better to be in the room!)