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Cutting Edge Predictive Analytics - Eric Siegel

Apache Spark empowers predictive analytics and machine learning by increasing the reach and potential. But, before jumping to new deployments, it’s critical we 1) get the analytics right and 2) not overlook less conspicuous business opportunities. In this keynote, Predictive Analytics World founder and “Predictive Analytics” author Eric Siegel ramps you up on a dangerous pitfall and a critical value proposition: – PITFALL: Avoiding BS predictive insights, i.e., “bad science,” spurious discoveries – OPPORTUNITY: Optimizing marketing persuasion by predicting the influence of marketing treatments, i.e., uplift modeling About: Databricks provides a unified data analytics platform, powered by Apache Spark™, that accelerates innovation by unifying data science, engineering and business. Read more here: https://databricks.com/product/unifie... Connect with us: Website: https://databricks.com Facebook:   / databricksinc   Twitter:   / databricks   LinkedIn:   / databricks   Instagram:   / databricksinc   Databricks is proud to announce that Gartner has named us a Leader in both the 2021 Magic Quadrant for Cloud Database Management Systems and the 2021 Magic Quadrant for Data Science and Machine Learning Platforms. Download the reports here. https://databricks.com/databricks-nam...