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Do you know how species are named? Do you know why species are named? Shasta Henry introduces the audience to a charismatic cockroach and explains how it received a palawa kani scientific name. Shasta is completing a PhD in Entomology at the University of Tasmania, investigating the state's unique alpine insect fauna. After growing up in Launceston, Shasta travelled interstate and internationally, both in her past life as an adventure tour guide as well as for academic exchange. After receiving her Honours degree in invertebrate ecology, she completed a taxonomy internship at the Smithsonian Museum of Natural History in Washington, DC; this is how she got a species of Amazonian beetle named after her! Acknowledging that insects were lacking in public relations, Shasta has combined her tourism and science experience as a science communicator. She has addressed a broad array of subjects, like insects as inspiration for technology, their role in the human food chain and in our urban legends. Shasta speaks to classrooms of children visited by the Young Tassie Scientists program, to industry professionals from agronomy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx